there's a Y for every why

 

 

Y Series Wines

There’s an art to finding depth in the ordinary. Moments that unexpectedly become special occasions. Let Y Series ignite your sense of adventure and discover what it means to be candidly, gloriously You.

Designed to remove the fuss without compromising on quality, Y Series wine delivers bright fruit, balance and easy enjoyment across whites, reds, sparkling and lighter styles.

From the iconic Y Series Pinot Grigio to bold, juicy reds and refreshing bubbles, Y Series proves that great wine doesn’t need to be complicated. Crafted by one of Australia’s most respected family-owned producers, Y Series is all about accessibility and consistency.

Y Series x NFL

We're excited to announce we are an Official Partner of the NFL in Australia & New Zealand.

The NFL transforms game day into a full-day event. Y Series complements these moments with approachable, shareable wines.

Together, Y Series and the NFL enhance game day, creating unforgettable experiences. From kickoff to post-game celebrations, Y Series is the perfect companion for cherished moments.

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Not sure where to start? Pick your vibe. We'll match your wine.

The Y in Why​


Founded in 2002 by the Hill-Smith Family, Y Series was born from a vision to make great wine more approachable and accessible for everyone.

Backed by five generations of South Australian winemaking, the brand was built on creativity, innovation and the belief that inclusivity in wine matters.

What began as a collection of six varieties has grown into a diverse range across both the core and Lighter collections — with a Y for every taste, occasion and kind of wine drinker.

Our sustainability story


At Y Series, we believe in caring for the Earth that nurtures us. Our vineyards are set within environmentally conscious landscapes where we work to protect and preserve the land for future generations.

From the planting of our vines through to the final sip in your glass, we prioritise sustainable practices at every stage of the winemaking process.

Y Series is about expressing each variety in its most authentic, pure and natural form, with a light touch that= allows the wine to speak for itself. That’s why our wines are 100% wild fermented and vegan friendly.

By harnessing the power of natural elements, we create wines that are a true expression of origin and environment — unique, unrepeatable, and just like you.